The way brand is inspired by the CEO’s tenacious spirit and strong belief about the importance of pushing forward and carving your own path in life based on personal experience. The brand name and logo represents just that. The letters in the WAY logo contain ups and downs if you follow the lines representing the ups and downs of life. The last letter Y extends and forms a new path then the arrow moves upwards. This design was intentional to represent veering off and creating the life you want for yourself regardless of obstacles and judgement you may face. We want to inspire you to proudly do things your way and continue pushing forward always. It’s our wish that our customers embody this spirit and share it with those around them as they purchase our apparel.